The fourth edition of the book continues with the successful format of previous editions. It combines an easy-to-read style with a 'how to' method of explaining the various learning outcomes covered. Each chapter contains numerous worked examples and self-test questions (with answers) making it suitable for self-paced learning. The text is suitable for students studying a number of Management, Marketing and Small Business courses. Authors: Clive Wilson, Bruce KeersNB: As this publication is sourced from an external distributor, there may be a delay if out of stock. If this is the case, you will be advised accordingly.