People want products that are safe, reliable and fit for purpose. They also want information so they can make decisions about the safe use and disposal of products they choose. By making consumer safety a priority, you can protect your customers and strengthen your organisation’s reputation and brand. You may also reduce the risk of product recalls. Based on NZS ISO 10377:2017 Consumer product safety – Guidelines for suppliers, this guide follows international best practice guidance for suppliers to produce safer consumer products. The standard has a wealth of information that can help your organisation, including specific information for the design and production of products, as well as consumer product safety in the marketplace. MBIE Trading Standards wants businesses to use and adopt the standard and is committed to reduce access barriers. Trading Standards has secured free access to the standard for New Zealand businesses.