Fully revised to align with the 2011 edition of the Business Excellence Framework (BEF).A workbook that provides an insight into mass-customisation of products and the importance of controllable operations for competitiveness. The book explains what mass-customisation and modularisation is. It shows, through a comprehensive case study, how an organisation can assess its own product management practices, identify development needs and objectives and launch and manage a mass-customisation development program. The book applies the Business Excellence Framework."The book is well suited for organisations that are already quite far advanced but especially for those that are only just beginning to confront these issues. The book is very applicable for learning about product management and for self-assessment."Jointly published by SAI Global and Oy Benchmarking Ltd.

GB 014.20-2005