Aligned with The Business Excellence Framework, BEF 2011.The book describes through parallel examples how Al and Sam think and act when starting their consulting business with the help of Business Excellence Framework the ISO 9001 standard.Al and Sam have each decided to found and start up a professional service enterprise and become experts in their own fields. The book describes through parallel examples how Al and Sam go about setting up their businesses and how they act and think in their role as professional service providers. The ways in which Al and Sam think and act tell us something about the differences between their operating concepts and will help professionals to plan their own actions and thinking when they set up their own businesses.?The book's examples are extremely suitable for any professional service provider. As a sales and marketing consultant I find the examples extremely apt. The book helps the entrepreneur starting out in business to analyse and evaluate his or her own actions, and it can best be used for exactly what it was written for - to help the beginning consultant with self-assessment.Jointly published by SAI Global and Oy Benchmarking Ltd.